Rutgers University in New Brunswick has this food culture of grease trucks. They’re these Arab-American setups in the middle of campus, offering cheap foods that contains lots of fat and cal. It’s also delicious. So not only because they were caught selling Coke products, but new foodie trucks wants in! This is just like a replay of what happened in NYC, where the influx of new things rocks boats, lowers profit margins (although in this case RU has a good reason to put the screw on the grease truck owners).